Connect Amazon Ads
Give Bookalyze read access to your Amazon Ads reports on Amazon's own page, once per region. Ad spend per product then comes in every day, 60 days back to start.
Before you start
What you should see
- Your Amazon marketplace is a channel in Bookalyze (Commerce → Channels)
- You're the company's owner or an admin in Bookalyze
- You can sign in to Amazon with the login you use for Campaign Manager (Seller Central → Advertising) on that marketplace
Connect
- 1
Open the marketplace
Commerce → Channels → your Amazon marketplace (Amazon.ca, say). Find Amazon Ads.
- 2
Connect Amazon Ads
Amazon's own page opens. Sign in there and allow Bookalyze to read your advertising data. Bookalyze never sees your password or one-time codes.
- 3
Back in Bookalyze
You land on the marketplace's page, connected, with your ads account's name. The first reports are asked for straight away: about 60 days of spend, within half an hour.
- 4
Optional: bring them in now
Bring in ads now asks Amazon and waits up to about 45 seconds. What isn't ready comes in by itself within minutes.
One sign-in per region
Amazon Ads splits the world into three regions. One sign-in covers every marketplace in its region, so connecting Amazon.ca also covers Amazon.com and Mexico if the same login advertises there; Amazon.ae (with the UK, Europe, Saudi Arabia and India) is the Europe region and needs its own sign-in from the Amazon.ae channel.
| Region | Marketplaces |
|---|---|
| North America | Amazon.ca, Amazon.com, Mexico, Brazil |
| Europe | Amazon.ae, Saudi Arabia, the UK, Germany, France, Italy, Spain, the Netherlands, Sweden, Poland, Turkey, Egypt, India |
| Far East | Japan, Australia, Singapore |
What Bookalyze reads, and how often
- Your ads profiles (one per marketplace), to match each to its channel
- Sponsored Products, per advertised SKU per day: spend, impressions, clicks, and the sales, orders and units Amazon attributes to the ads within 7 days of a click
- Sponsored Brands, per campaign per day: the same, within 14 days
- Every day, the last 15 days again, because Amazon still moves sales between days for 14 days after a click; the first time, the last 60 days
It never changes a campaign, a bid or a budget, and it doesn't read keywords, search terms or placements: those stay in your ads tools.
If something's wrong
| You see | Do this |
|---|---|
| "This login has no ads account for Amazon.ca" | You signed in with a login that doesn't advertise there. Connect again with the login you use for that marketplace's Campaign Manager |
| "Amazon refused: this ads account hasn't allowed Bookalyze…" | The login lost access to the ads account. Connect again |
| "Amazon is making the reports" | Nothing to do: they come in by themselves within minutes |
| Connect Amazon Ads is greyed out | Only owners and admins can connect; or this server doesn't have Bookalyze's Amazon Ads app keys yet |
Disconnect
Disconnect on the marketplace's page deletes the sign-in. Ad spend already brought in stays. You can also remove Bookalyze's access from Amazon's side, in your Amazon account's Login with Amazon settings.
Read next
Profit by product, after ads: what every product really makes
Each product's profit after the marketplace's fees, what it cost you and its ads, per marketplace. The products losing money come first, each with how far its ads can go before they stop paying.
Read the guideConnect Amazon: get your Selling Partner API keys
Create a private Selling Partner API app for your own seller account, give it the roles Bookalyze needs, and paste its client ID, client secret and refresh token. About 15 minutes, plus Amazon's review of a new developer profile.
Read the guideAdvertising data in Bookalyze: what's read, what's kept, and the edge cases
Every field Bookalyze keeps about your ads, which marketplaces are covered, and how it handles time zones, currencies, attribution, bundles, missing costs and the rest.
Read the guide