Automatic review requests: ask every buyer, at the right time

Why it matters

Most happy buyers never leave a review unless they're asked. Amazon's Request a Review asks them in their own language, but only one order at a time in Seller Central, and only between 5 and 30 days after delivery. Few sellers keep that up by hand. Bookalyze does it every hour, for every marketplace, on its own.

• Amazon's own request only. One standard Amazon message per order; no custom emails, nothing against Amazon's rules.
• Never twice. An order already asked, here or in Seller Central, is never asked again.
• Never the unhappy ones. Refunded orders, A-to-z claims and chargebacks are checked with Amazon just before sending, and skipped.

Before you switch it on

Your Amazon app needs two roles: Buyer Solicitation (to send requests) and Finance and Accounting (to check refunds). If you added a role after connecting, authorise the app again and replace the refresh token on the channel's page.

Set it up

Where in the app: Review requests → Automatic requests

1. 1

   Turn on "Ask every buyer automatically"

   Off, requests only go out when you ask from the list. On, new orders are planned as they ship.

2. 2

   Choose the days after delivery

   From 5 to 25, counted from Amazon's latest delivery date. Most sellers ask after 7 to 10 days, once the buyer has used the product.

3. 3

   Choose the time of day and the days of the week

   In your company's time zone. On other days, requests wait for the next chosen day, never past Amazon's window.

4. 4

   Choose marketplaces and who shipped

   Every Amazon marketplace, or some; orders Amazon shipped (FBA), orders you shipped, or both.

5. 5

   Choose what to skip

   Refunded orders (also A-to-z claims and chargebacks), replacement orders, Amazon Business orders, orders with a coupon or promotion, and any SKUs you list.

6. 6

   Choose where to start

   Only new deliveries, or also recent orders: every order still inside Amazon's 30-day window is asked too.

Saving plans the requests straight away. Nothing is sent from the settings screen itself.

How it runs

• Every hour, Bookalyze sends the requests that are due, about one a second, as Amazon allows.
• Each order's window is Amazon's: from 5 days after the earliest delivery date to 30 days after the latest. For FBA orders, where Amazon doesn't give delivery dates, Bookalyze estimates them from the purchase date and lets Amazon's own answer decide.
• If Amazon says an order isn't ready yet, it's tried again a day later, up to five times.
• Orders left out by these settings can still be asked by hand.

What you should see